If you are a big fan of bling bling, I hope these ads capture your attention. KM Oli, an advertiser for The Address magazine, has a problem – they don’t have an ad to advertise in the magazine. So guess who is doing it? I proposed two options, and much to my surprise, they picked the wedding couple. Good taste! Sometimes, client’s mind is unpredictable.
I believe that images and words come side by side in advertising. Images send visual impact while words spread thoughts. I have come across with alot print ads. Some work well with image be the priority while others will drag my attention with just a line of words. The nature and objective of the print ad is the main concern.
MSF
The idea of encouraging doctors to join voluntary organization and serve at the war zone is a challenge, as I personally think only people with strong will would take part. But now, I am persuading the rest. So I decided to put myself into their shoes and thought of a way to not scare their fragile souls and at the same time to strengthen their minds to join.
I tone down the manner to a soft spoken messenger who “whisper” the idea of bringing joy and happiness to the needy. As for the image, I was inspired by a cover image of National Geographic – The Afghan Girl. The Images itself is so powerful that need no words to describe as her eyes have spoken her thought.
I think the print ads work, do you?
Swan Toothpick
I am always willing to take the challenge. This time, I leave the image aside and concentrate on my copywriting. The whole idea of the print ads are to tell people that oral hygiene is important when you are communicating with someone as people judge a person on his look. That would not be so pleasant to see the food that you ate at lunch stuck between your teeth. People may get distracted by it while you are talking to them.
